Pavlina Petrova, founder of ZaraConsult

Our vision

At ZaraConsult, we are passionate about providing an exceptional level of service and genuine care to our clients.

We believe this is the key to our success and to the success of our clients. It is also what sets us apart from our competitors. We believe in personal relationships, long-term partnerships, and solutions tailored to the individual needs of every client.

We understand that no two businesses are alike. Whether you are a start-up or a multinational company, our focus is on helping you achieve your business goals.

Our greatest assets are our clients and our team. At ZaraConsult, our work is about far more than financial statements and balance sheets — it is about people, trust, and lasting relationships.

Pavlina Petrova · Founder

Our mission

Our mission is to help businesses operate confidently in Bulgaria by providing reliable accounting, tax, legal, payroll, and corporate services delivered to the highest professional standards.

We support both Bulgarian and international companies throughout every stage of their development — from company formation and regulatory compliance to ongoing accounting, tax advisory, payroll, and business support.

Everything we do is guided by three principles: technical excellence, transparent communication, and a genuine commitment to protecting our clients’ interests while ensuring full compliance with Bulgarian and European legislation.

As an independent firm of accountants, tax advisers, lawyers, and business consultants based in Sofia, we build long-term partnerships founded on trust, expertise, and personal responsibility.

Our values

One Team. One Solution.

We bring together chartered accountants, tax advisers, lawyers, and corporate specialists under one roof. This integrated approach allows us to deliver practical, coordinated advice and seamless support throughout every stage of a client’s business journey.

The Personal Touch

Behind every client is a dedicated team that knows the business, understands its goals, and is committed to its long-term success. We believe trust is built through consistency, responsiveness, and genuine personal relationships.

Standards Before Speed

We believe quality should never be compromised for speed. Every recommendation we make is guided by professional judgement, technical expertise, and full compliance with Bulgarian and European legislation.

People, Not Paperwork

Accounting is about far more than numbers and compliance. It is about helping people make better business decisions, build stronger companies, and grow with confidence. Long-term relationships will always matter more to us than short-term transactions.

60+ professionals. Six departments. One roof.

Most clients work with the same adviser and the same accounting team — in English, for years. These are the people who pick up the phone.

Pavlina Petrova, Founder and Managing Director of ZaraConsult

Pavlina Petrova

Founder & Managing Director

Expertise
Financial management · Corporate structuring · International taxation · Cross-border advisory · Business strategy · M&A

“Strong businesses are built on clarity, trusted advice and relationships that stand the test of time.”

Nikola Davidkov, Partner and Co-Managing Director of ZaraConsult

Nikola Davidkov

Partner, Co-Managing Director & Operations Director

Expertise
IFRS & consolidated reporting · Multinational accounting · International taxation · Transfer pricing · Pillar Two · Double tax treaty advisory

“Precision. Strategy. Results. Excellence is achieved when expertise meets consistency.”

Evgeni Pavlov, Partner and Head of Administrative & Legal Services at ZaraConsult

Evgeni Pavlov

Partner, Head of Administrative & Legal Services

Expertise
Corporate services · Company incorporation & restructuring · Corporate compliance · AML & regulatory compliance · Liquidations & deregistrations · Government liaison

“Integrity earns trust. Consistency earns respect. Professionalism builds lasting partnerships.”

Lyuben Tsonev, Head of Accounting & International Tax Planning at ZaraConsult

Lyuben Tsonev

Head of Accounting & International Tax Planning Department

Expertise
International management reporting · International tax planning · Budgeting & financial analysis · Annual tax compliance · Financial reporting · Accounting team leadership

“Business succeeds when headquarters and subsidiaries work as one trusted team.”

Anelia Angelova, Head of Payroll & Accounting at ZaraConsult

Anelia Angelova

Head of Payroll & Accounting

Expertise
Payroll management · Employment & social security compliance · International payroll coordination · Accounting operations · Financial reporting · Team leadership

“The smallest details make the biggest difference. Precision is the foundation of trust.”

Evlogi Zahariev, Head of Accounting & Tax Compliance at ZaraConsult

Evlogi Zahariev

Head of Accounting & Tax Compliance

Expertise
Multinational accounting · Complex financial consolidations · Group financial reporting · Tax compliance · Financial systems & ERP solutions · Team leadership

“Every deadline matters. Every detail counts. Every client deserves our best.”

Mariya Malinova, Head of Accounting & Tax Compliance at ZaraConsult

Mariya Malinova

Head of Accounting & Tax Compliance

Expertise
E-commerce & digital business advisory · Tax compliance · Group financial reporting · Financial process optimisation · Cross-border business operations

“Every successful business begins with people who learn, grow and create value together.”

Margarita Pavlova, Senior Corporate Lawyer at ZaraConsult

Margarita Pavlova

Senior Corporate Lawyer

Expertise
Corporate & Commercial Law · Licensing & Regulatory Compliance · GDPR & Data Protection · AML Compliance · EU Business Regulations · Corporate Legal Advisory

“Attention to detail is not a habit. It is a professional responsibility.”

Neli Tancheva, Business Development Department at ZaraConsult

Neli Tancheva

Business Development Department

Expertise
Business Development · Client Advisory · Company Incorporation · Corporate Services · Client Relationship Management · International Business Support

“From your first question to your first day in business, we’ll be by your side.”

Atanas Petkov, Legal Counsel at ZaraConsult

Atanas Petkov

Legal Counsel

Expertise
AML & KYC Compliance · Customer Due Diligence (CDD) · Enhanced Due Diligence (EDD) · Ultimate Beneficial Ownership (UBO) Verification · Sanctions & PEP Screening · Corporate Compliance & Regulatory Advisory

“Good judgement comes from careful analysis. Trust comes from getting it right every time.”

Denitza Dimitrova, Senior Accountant at ZaraConsult

Denitza Dimitrova

Senior Accountant

Expertise
Manufacturing Industry · Agriculture · Hospitality & Tourism · Financial Reporting · Tax Compliance · Management Reporting

“Trust is earned by delivering the same high standard, every single time.”

Georgi Binev, Senior Accountant at ZaraConsult

Georgi Binev

Senior Accountant

Expertise
Financial Reporting · Corporate Accounting · Tax Compliance · Annual Financial Statements · Management Reporting · Financial Analysis

“The value of experience lies in making the right decision, even in the most complex situations.”

Neli Bozhkova, Legal Counsel at ZaraConsult

Neli Bozhkova

Legal Counsel

Expertise
Business Advisory · Corporate Law · Company Incorporation · Corporate Administration · Regulatory Compliance · Commercial Documentation

“Good legal advice is not only about solving problems. It is about preventing them.”

Tsvetina Tsoneva, Business Development Department at ZaraConsult

Tsvetina Tsoneva

Business Development Department

Expertise
Client Relationship Management · Corporate Services · Business Advisory · Corporate Administration · Regulatory Support · Ongoing Client Assistance

“Every challenge has a solution. My job is to help you find it.”

Hristo Iliev, Business Development Department at ZaraConsult

Hristo Iliev

Business Development Department

Expertise
Government Liaison · Banking Assistance · Tax Residency Procedures · NRA Representation · Corporate Administration · Client Support

“You don’t have to navigate the system alone. That’s what we’re here for.”

We are always here to help you!

Tell us what you are planning. Our advisers can help you in English.

Talk to an Expert

Or call +359 877 711 711 · Mon–Fri 9:00–18:00 (Sofia time)

Bureau Veritas certification mark for ISO 9001 and ISO/IEC 27001

Our information security management system is certified in accordance with the requirements of ISO/IEC 27001 by Bureau Veritas.

Certificate CZE-2600205·English·Български